Reflections on the course so far
One of the things I found surprising is the fact the course line is quite relatable to the daily marketplace and knowing that even the local marketing strategies can not be neglected, one just needs to know which works, then stick by it and improve where necessary.
Also, I learnt that for a brand to be outstanding in aspect of sales and marketing, you need to identify your uniqueness, bring it out more so your potential customers and loyal ones can recognize you by it which in essence portrays a brand equity for you.
Datas aren't always collected for collection sake, and that there are policies guiding it's usage which as a digital marketer, one needs to be aware.
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Esther, your points are enlightening. Yes, I agree with you, you need to continually sell your uniqueness to your audience. Well-done!