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Product management is a rapidly growing, lucrative job. Our course defines the fundamentals of product management and its importance as a launching pad for future CEOs and startup founders. We explore the key responsibilities, skills, and competencies of product managers, as well as their collaboration with teams and stakeholders. Additionally, we cover team leadership, product development cycles, methodologies, and market development for successful product commercialization. WHAT YOU WILL LEARN *Discover the roles and responsibilities of the product manager. *Understand how innovative product teams are organized and managed. *Explore marketing challenges, common marketing mistakes, knowing your customer, and rethinking the 4P's of marketing. *Examine how to develop customers, solve customer problems, segment markets, and expand your market. SKILLS YOU WILL GAIN *Customer Development *Product Development *Marketing *Product Management *Leadership OFFERED BY *University of Maryland, College Park VERIFIABLE CERTIFICATE Earn a certificate upon completion. 100% ONLINE COURSE Start instantly and learn at your own pace. FLEXIBLE SCHEDULE Set and maintain flexible deadlines. COURSE LEVEL Beginner