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Through a series of short lectures, demonstrations, and assignments, you’ll learn the key ideas and process of quantitative modeling so that you can begin to create your own models for your own business or enterprise. By the end of this course, you will have seen a variety of practical commonly used quantitative models and the building blocks that will allow you to start structuring your own models. These building blocks will be put to use in the other courses in this Specialization. SKILLS YOU WILL GAIN Modeling Linear Regression Probabilistic Models Regression Analysis INSTRUCTOR *Richard Waterman Professor of Statistics Statistics-Wharton School OFFERED BY *University of Pennsylvania The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States and considers itself to be the first university in the United States with both undergraduate and graduate studies. VERIFIABLE CERTIFICATE Earn a certificate upon completion. 100% ONLINE COURSE Start instantly and learn at your own pace. FLEXIBLE SCHEDULE Set and maintain flexible deadlines. COURSE LEVEL Beginner LANGUAGE English

Start your marketing journey with a solid foundation. This course is the first in the marketing specialization and introduces two essential pillars of strategic marketing: market research and consumer behavior. In the Market Research module, you’ll learn how to turn a business problem into a research question, design an effective research plan, gather and analyze data, and present insights clearly. You'll also gain practical tools for interpreting survey results and translating them into actionable recommendations. The Consumer Behavior section takes you inside the decision-making process of customers, from the moment they identify a need to the point of purchase and use. You’ll explore what drives decisions, the emotional and psychological factors at play, and how to keep the consumer at the center of your business thinking. By the end of this course, you’ll understand how to assess where your product stands and how to shape decisions based on real market and consumer insights. This is where your path to effective marketing truly begins. What you'll learn — Conduct marketing research, interpret the findings, understand consumer behavior, and use this knowledge to develop effective marketing strategies Skills you'll gain — Experimentation — Market Analysis — Customer Analysis — Business Marketing — Survey Creation — Consumer Behaviour — Focus Group — Marketing Strategies — Research Design — Market Research — Research Reports — Research Methodologies — Data Analysis — Decision Making — Surveys — Business Research IN PARTNERSHIP WITH — IE Business School 100% ONLINE COURSE — Start instantly and learn at your own pace. FLEXIBLE SCHEDULE — Set and maintain flexible deadlines. COURSE LEVEL — Intermediate