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Start your marketing journey with a solid foundation. This course is the first in the marketing specialization and introduces two essential pillars of strategic marketing: market research and consumer behavior. In the Market Research module, you’ll learn how to turn a business problem into a research question, design an effective research plan, gather and analyze data, and present insights clearly. You'll also gain practical tools for interpreting survey results and translating them into actionable recommendations. The Consumer Behavior section takes you inside the decision-making process of customers, from the moment they identify a need to the point of purchase and use. You’ll explore what drives decisions, the emotional and psychological factors at play, and how to keep the consumer at the center of your business thinking. By the end of this course, you’ll understand how to assess where your product stands and how to shape decisions based on real market and consumer insights. This is where your path to effective marketing truly begins. What you'll learn — Conduct marketing research, interpret the findings, understand consumer behavior, and use this knowledge to develop effective marketing strategies Skills you'll gain — Experimentation — Market Analysis — Customer Analysis — Business Marketing — Survey Creation — Consumer Behaviour — Focus Group — Marketing Strategies — Research Design — Market Research — Research Reports — Research Methodologies — Data Analysis — Decision Making — Surveys — Business Research IN PARTNERSHIP WITH — IE Business School 100% ONLINE COURSE — Start instantly and learn at your own pace. FLEXIBLE SCHEDULE — Set and maintain flexible deadlines. COURSE LEVEL — Intermediate

Nursing Assistant Essentials is an introductory course designed to equip students with the core knowledge and practical skills needed to deliver compassionate, effective patient care. Across three focused lessons, students explore key responsibilities of nursing assistants in various healthcare environments. Lesson 1: The Workplace introduces healthcare settings such as hospitals, nursing homes, and home care, highlighting where nursing assistants commonly work. Lesson 2: The Nursing Assistant Role covers daily duties like assisting with mobility, meals, personal care, and communicating with patients and healthcare teams. Lesson 3: Daily Hygiene focuses on helping patients with grooming, bathing, toileting, oral care, and dressing—emphasizing techniques that maintain dignity, comfort, and safety. Combining theoretical understanding with hands-on guidance, this course prepares learners to support patient care teams with confidence and professionalism in real-world clinical settings. What you'll learn — Describe the nursing assistants’ role and responsibilities as a member of the healthcare team — Discuss the role of nursing assistants in long-term care facilities — Provide safe and high-quality patient care Skills you'll gain — Personal Care — Patient Assistance — Direct Patient Care — Home Health Care — Activities of Daily Living (ADLs) — Health Care Procedure and Regulation — Care Coordination — Caregiving — Nursing Homes — Geriatrics — Patient Education and Support — Oral Hygiene — Nursing and Patient Care — Medical Privacy — Toileting — Healthcare Ethics — Patient Safety IN PARTNERSHIP WITH MedCerts 100% ONLINE COURSE — Start instantly and learn at your own pace. FLEXIBLE SCHEDULE — Set and maintain flexible deadlines. COURSE LEVEL — Intermediate