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Survey: Tips for Building Your Professional Brand
Survey: Last 2 A's of the Framework: Authority & Audience
Discussion prompt: What do you hope to learn?
Reading: A Content Marketing Strategy That Works
Survey: Quiz: The Strategic Context (7A Framework)
Affinity Content
Action Content
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Survey: Authority Content
Reading: How to Create Compelling Content
Peer-graded Assignment
Quiz: The Strategic Types of Content

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