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Welcome to week 2
Advantages and challenges of digital marketing
Reading: Inclusive marketing
Survey: Quiz: Benefits of e-commerce & digital marketing
The marketing funnel
From trad. to digital marketing funnel
The top of the funnel: Awareness and consideration
Measuring success at the top of the funnel
Test your knowledge: The marketing funnel
Glossary terms from week 2
Welcome to week 3
The value of brands for digital marketing

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Students apply their skills through real-world projects and competitive paid bounties. Top performers earn verified payouts and build portfolio-ready proof of work. From learning to internships and job access, Univad integrates every stage into one career ecosystem.

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