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This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. SKILLS YOU WILL GAIN *Management *Content Marketing *Copywriting *Writing INSTRUCTORS *Sonia Simone Chief Content Officer Rainmaker Digital, LLC OFFERED BY *University of California, Davis UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact. SHAREABLE CERTIFICATE Earn a Certificate upon completion. 100% ONLINE COURSE Start instantly and learn at your own schedule. FLEXIBLE SCHEDULE Set and maintain flexible deadlines. COURSE LEVEL Intermediate Level LANGUAGE English