Semester 1: Leadership and Service Management
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Couse preview and intro
• Adventures of a 21st Century Leader
• Edcent survey
• Introduction to the Course
• Introduction to the Dramatized Episodes
• Reading: Background Info about SMA and Jim Barton
• Reading: Jeffrey Pfeffer: What Most People Don't..
• Reading: Invitation to a brief questionnaire
• Reading: Link to the "Meet and Greet" Forum
• Introduction to Module 2
• Discussion forum
• Episode 1: Jim Barton's First Day as CEO (Day 1)
• Reading: Hiring a new CEO
• Reading: Making it to the top
• Questions for reflection and forum discussion
• Learner suggestions: Questions accepting a leaders
• Week 1 quiz
Getting Oriented and Assessing your Team
• Introduction to Module 3
• Episode 2: Meeting the CFO (Day 3)
• Reading: A New Leader's First 100 Days
• Reading: SMA's Income Statement
• Episode 3: Touring the SMA Plant (Day 4)
• Reading: Reports from a Boeing Factory
• Episode 4: Meeting the Head of Engineering (Day 4)
• Reading: To-Do list for Today's CEO
• Practice quiz: Assessing the Head of Engineering
• Discussion: Assessing Barton's team
• Reading: Discussion: Assessing Barton's team
• Reading: A Vital Task: Getting Your Team Right
• Quiz: Getting Started as a New Leader
• Breakout Exercise: Meet and engage other students
• Introduction to Module 4
• Episode 5: Kohler's Philosophy of Disclosure
• How Capitalism Can Thrive in a Transparent World
• Dan Geer: "We are all intelligence officers now"
• Practice quiz: Approaches to Communication
• Living and Leading in an Era of Super Transparency
• Living & Leading in Era of Super Transparency - 2
• Living & Leading in Era of Super Transparency - 3
• Links to check out for Super Transparency Lecture
• Reflect & discuss: Advising Barton on transparency
• Recommendations: Addressing social media challenge
• Quiz: The Era of Super Transparency
Leading Collaboration
• Introduction to Module 5
• Introduction to the topic of leading collaboration
• Video of IDEO's collaboration, "The Deep Dive"
• Leading Collaboration at IDEO
• Practice quiz: Determining the right context for..
• Reading: Reflection
• Reading: Mass Animation
• Leading Collaboration at Mass Animation
• Practice quiz: Diagnosis
• Discussion: Collaborate at IDEO & Mass Animation
• Reading: What is "Collaborative Leadership"?
• Reading: Collaborative Leadership
• Reading: Introduction to Dramatized Episode #7
• Episode 7: Old Friends (Day 13)
• Discussion: Advising Barton on collaboration
• Quiz: Collaborative Leadership
• Introduction to Module 6
• Reading: Introduction to Episode #8
• Episode 8: The Merit Pay System (Day 24)
• Practice quiz: What do you think?
• Discussion prompt: Share your thoughts
• Motivating, Inspiring: Introduction
• Reading: Motivation in Literature 1
• Motivating, etc.: Economic models & their problems
• Reading: Motivation in Literature 2
• Motivating, etc.: The alternatives to incentives?
• Readings and Video
• Reflection and discussion: Motivating people
• Quiz: Motivating, Inspiring, and Leadership
Effective governance
• Introduction to Module 7
• Reading: What does a board of directors do?
• Reading: Introduction to Episodes 9 and 10
• Episode 9: Barton's First Board Meeting Day 31)
• Episode 10: Sleeping with the Press (Day 31)
• Episode 11: "A Sensitive Matter" (Day 45)
• Episode 12: "Reconfiguring the Board of Directors"
• Reflection
• Episode 13: The Reconfiguration Process
• Episode 14: Reconfiguration Accomplished
• What makes for an effective board of directors?
• Discussion: Creating a better Board of Directors
• Quiz: Effective Governance
• Introduction to Module 8
• Episode 15: Talking Shop
• Episode 16: Design Delay
• Assessing Barton as a Change Leader
• Reading: Leading change in organizations
• Discussion: Assessing Barton's performance
• Quiz: Leading Change
Managing Talent
• Introduction to Module 9
• How the dramatic episodes play into this module
• Episode 17: Unexpected Insight from a Neighbor
• Specialisterne: From Hope to Action To Impact
• Managing People with "Inspired Peculiarities"
• Anka Wittenberg, Chief Diversity and Inclusion
• Anka Wittenberg Interview, Part 2
• Discussion: The Dandelion Principle
• Understanding what matters to excellent performers
• A Sampling of 21st Century Perspectives on Talent
• Engineers Revolt (During Barton's 2nd year as CEO)
• Reflection
• Reflections and discussion: Managing talent
• Quiz: Managing Talent
• Introduction to Module 10
• Episode 19: Barton in Crisis
• Reading: Difficulty and development
• Episode 20: Contemplating Resignation
• Discussion: Avoiding and recovering from crisis
• Episode 21: An Ultimatum
• Episode 22: Negotiating with the Unions
• Reading: The harms done by bonuses & parachutes...
• Reflection and Discussion: Drop the parachute?
• Episode 23: A united front
• Discussion: Assessing Barton's performance
• Quiz: Leading in Crisis
Leading Innovation
• Introduction to Module 11
• Reading: What to expect in this module's lectures
• Fostering innovation
• Lean manufacturing mindset - continuous innovation
• Innovation Dilemma (At about Barton's 1 year mark)
• Practice quiz: What should Akita decide?
• Collaborating with clients for innovation
• Reading: Emily Pilloton on participatory design
• Reflection: Innovation strategy
• Rethinking intelligence, education & capacity
• Discussion: How to encourage innovation
• Introduction to Module 12
• Reading: Understanding execution
• Major Setback (Early in Barton's 3rd year as CEO)
• Discussion: Advising Barton on execution
• A Percentage Game
• Quiz: Execution
Public life, Private life
• Introduction to Module 13
• Episode 27: Firing Kohler
• Practice quiz: Predictions
• Episode 28: Played for a Fool?
• Episode 29: Public life, Private life
• Reflection
• Questions about Disclosure: The case of Steve Jobs
• Episode 30: Disclosure Issue
• Practice quiz: Verdict
• Liability (Barton's 2nd year as CEO)
• Reflection and discussion: Final thoughts
• Quiz: The Rights and Obligations of Leaders
• Introduction to Module 14
• Reading: Introduction to Episode 32
• Consulting with a Peer, Part 1 (Flashback: Day 52)
• Reflection and discussion
• Consulting with a Peer, Part 2 (Flashback: Day 52)
• Reflection and discussion
• Consulting with a Peer, Part 3 (Flashback: Day 52)
• Reflection and discussion
• Part 1: What Culture Is
• Part 2: The Importance of Culture
• Part 3: The Difficulty of Changing Culture
• Reading: "On Corporate Culture" by Richard Nolan
• Reading: On communication
• Reading: On culture and leadership
• Reading: Reflection and discussion: Culture at SMA
• Quiz: The Importance of Corporate Culture
Modern Theories of Leadership
• Introduction to Module 15
• Modern theories of leadership
• Discussion: Theories for 21st Century leadership
• Discussion: Role of theory in leadership practice
• Testing Your Knowledge of Leadership Theories
• Introduction to Module 16
• FILM: Global Financial Meltdown
• Case analysis & discuss: Failures of leadership
• Explanations of financial crisis, ranging from fun
• Reflection and discussion: Lessons learned
• Quiz: How the Financial Crisis Unfolded
Study in Leadership Failure
• Introduction to Module 17
• FILM: The Warning
• Case analysis and discussion: The Warning
• Reflection and discussion: What must improve?
• Quiz: Avoiding the financial crisis...
• Introduction to Module 18
• Case readings and video
• Case analysis & discussion: Assessment of a leader
• Reflections on the case of Lord John Browne
• Quiz: The Case of Lord Browne
Leadership in 21st century organizations
• Introduction to Module 19
• Leadership Advice from Harvard Business School
• Reading: Four spheres of executive responsibility
• Episode 33: Maiden
• Reflection and discussion: Final Assessment
• Episode 34: Barton Removed
• Reflection and discussion: Right outcome?
• Synthesizing YOUR framework for leadership
• Final Assignment: Synthesizing Your Own Approach
Semester 2: Communication
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The beginning of Communication Science
• Welcome to Diploma in Communication Science
• About Us
• Transcripts
• Research in this MOOC
• Edcent survey
• Introduction
• What is Communication?
• Concepts
• Theories
• Transmission
• Reception, Signs, and Signification
• Cultural Approach
• Three Approaches
• Reading: LBON: An Intro to Communication Science
• Quiz: An Introduction to Communication Science
• A Short History of Communication Science
• Two Schools of Classical Communication Science
• Two Schools of Classical Communication Science
• A Renaissance of our Field
• The Printing Press as an Agent of Change
• Towards a Modern Communication Science
• Reading: A Short History of Communication Science
• History of Communication Science
• Discussion prompt: What do you hope to learn?
Technical Approaches to Communication Science
• Introduction
• The Power of Propaganda and the All-powerful Media
• Powerful Media Put to the Test
• Minimal Effects
• Needles, Bullets, and Martians
• Powerful Media Rediscovered
• The Linear Effect-Oriented Approach
• Quiz: The Linear Effect-Oriented Approach
• Breakout Exercise: Meet and engage other students
• Reading: Reception and Significance Perspective
• Intro to Reception and Signification Perspective
• Message Construction
• Active Audiences
• Selective Processing
• Cognitive Shortcuts
• Central and Peripheral Route
• Encoding, Decoding, and Construction of Meaning
• Quiz: The Reception and Signification Perspective
Cultural and Social Approaches to Comm. Science
• Introduction to the Cultural Approach
• Producing and Maintaining Culture
• Making Sense of the World
• Popular Culture: Reflection or Illusion?
• Cultural Studies: Birmingham and Toronto
• Cultural Groups
• How To Fit In?
• Conclusion: Cultural Conformity and Relativism
• Reading: The Cultural Approach
• Quiz: The Cultural Approach
• Introduction Question & Answers
• Metaphors
• The Role of Media in Society
• More Metaphors on the Role of Media in Society
• Primary and Secondary Research
• What's New About New Media?
• Globalization: Village vs. Tribes
• About the Exam
• Edcent survey
Final Exams and Conclusions
• Final exams
• Instructors' final note
• Discussion forum
• Final notes